Facebook Advertising Is A Legitimate Business Opportunity
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Do you advertise on Google Adwords? If so, have you tried advertising on Facebook, yet? If not, you’re missing out on a legitimate business opportunity! Facebook is HUGE! Since its creation from a Harvard dorm room in 2004, Facebook has grown to over 500 MILLION USERS and that number is SKYROCKETING. More than 50% of those users use it on a daily basis. |
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In January 2010, Facebook set a record by displacing Google as the top site where the most web pages are viewed.
So, if you advertise on Adwords, don’t pass up advertising on Facebook. You can do it for far less money and you can target your customers so much better. You can target buyers who have already qualified themselves in a particular target market.
Here, let me show you how to do it:
Go to http://www.facebook.com/advertising and you’ll get a page similar to the one below:
Once on that page, click the “Create an Ad” button located in the upper, right hand side of that page.
Now, you’ll get a page similar to the one above. Fill in your ads destination URL, give your ad a title, and provide some text for the body of the ad. And, do you see what’s next?
Yes, your ad can have an image with it! That’s one neat thing about Facbook advertising.
When finished, click the “Continue” button and you’ll get a page similar to the one below:
On these pages is where your legitimate business opportunity really begins to take shape. These pages allow you to target your market very specifically – in ways that you can’t do on Google Adwords.
You can target buyers by age, sex, relationships, and even birthdays! But, it’s the box that appears just below the box above that I like best. See the image below:
Likes and Interests! This box is MOST IMPORTANT!
In this box you can get very focused on particular types of buyers. For example, if you were promoting one of Clickbank’s products called World of Warcraft, you could put that into the “Likes and Interests” box. Then, only those people that have used those terms in their own profiles would view your ad. This insures that your ads are highly targeted!
Now, one thing that I need to mention is that as you are checking boxes or adding phrases to target your potential buyers, Facbook is keeping track of it. Facebook provides you an estimate of the number of potential viewers that will see your ad. That estimate appears to the right of the images above. It looks like the image below:
The reason I didn’t show it in the images up above is that the image would’ve been so big that when I downsized it to fit on this page, you wouldn’t have been able to read what is written on those pages. I apologize for that.
Moving on.
The last bit of information that you have to complete before placing your ad order is the Campaigns, Pricing and Scheduling box.
Here, you select a campaign name and can enter a daily budget. If you haven’t advertised on Facebook before, I would encourage you to keep your daily budget low. Facebook advertising takes some practice.
Schedule your ad for the days that you want your ad to show. Maybe you want your ads only to show on weekends. If so, make that selection.
Last, choose how you want to pay for your ads. Do you want to pay on a Pay for Click(CPC) or Pay for Impressions(CPM) basis? Facebook will provide you an estimate of what it thinks you should pay for both of these. But, it’s your decision. You decide and enter that into the box.
I’ve found on a CPC basis that I pay about one-third of what I have to pay on Google Adwords.
After filling out these forms, your ad can start running. You’re done. Your legitimate business opportunity has been created. Keep track of it and watch the profits roll in.
Home Work Business Opportunities Using Facebook
| Increase your home work business opportunities by advertising on Facebook. Forget Google Adwords! Facebook Advertising is so easy and you can target your market so much better. And, you can do it for pennies instead of the dollars that you’ve spent on Google. |  |
Sure, Google still has more traffic than Facebook, by about 10%. I checked traffic estimates this morning and Google is getting 159.4 million visitors per month, but Facebook came in a close second at 145.4 million.
But, when you consider how much better you can target your customers with Facebook advertising, you’re much better off with Facebook.
In Facebook Advertising, you can target your audience by city, state, nation, or to the whole world. You can target your audience by language, age, sex, race, education, marriage, likes, dislikes, interests, and keywords. You can even target your audience by places where they work or even their date of birth.
The best way to figure out how to target your audience is to choose a website in your niche that ranks high on Google’s search page and submit that site to Quantcast. Quantcast will return to you a host of information that will help you target the best market for that product.
For example, let’s say you’re trying to sell an ebook on learning how to play bass guitar. If you go to Google.com and enter “learn how to play bass guitar”, the #1 site returned to you is “studybass.com”. If you enter “studybass.com” into Quantcast, you get the following information returned to you:
Now, with this information you can go to Facebook Advertising and target your audience to males, 13 years old or older, Caucasian, and with an income of $30,000 or more per year. That’s a highly targeted market.
If you haven’t advertised on Facebook before, following is a short video that shows you how to set up and get started with it:
I have three more tips for you on Facebook Advertising and home work business opportunities:
1. Include UGLY or UNUSUAL ad pictures – You want your ad to jump out at people. I see so many ads that use the standard beautiful picture. These don’t jump out at you – you expect it! Use a picture that nobody would expect to see so that have to do a double-take. Or, turn the picture sideways or upside down.
2. Avoid BANNER BLINDNESS – Change the appearance of your ad at least every other day. People get use to seeing ads and after a while their mind won’t even think about looking at the ad. Every other day either change the picture, or add a border, or change print colors, or add arrows. Change something!
3. Advertise for PENNIES – You have two choices for paying for your ads – either on a Cost-Per-Click (CPC) or on a Cost-Per-Thousand (CPM) basis. Don’t be afraid to examine both rates and choose the best one.
I was recently setting up an add and for CPC advertising, Facebook had a suggested CPC rate of $.99. That means that for every time my ad was clicked, I was going to almost have to pay almost one dollar.
But, Facebook’s suggested CPM rate was only $.43. That means that for 43 cents my ad was going be shown 1000 times. Which one do you think I chose?
Even if my ad got clicked only 1% of the time, I would get 10 clicks in those 1000 impressions – that’s $.43 for those 10 clicks using the CPM basis or $9.90 using th CPC basis.
That’s right, I chose the CPM basis for my advertising!
There are many more tips and tricks that you can learn in Facebook Advertising. And, if you would like to learn more, I would suggest taking a look at the Facebook Ads Guide. It’s full of helpful information!
And, if you do get into Facebook Advertising, the Facebook Ads Manager will save you a lot of time and increase your ROI. Remember, home work business opportunities are out there and Facebook Advertising is one of them. Give it a try!
Try Fishing On Adbrite To Catch Your Internet Income Opportunity
Pay-per-click advertising on Google is like fishing on a big river that is full of anglers. It’s crowded. Everybody is trying to catch an internet income opportunity. The problem is that it’s hard to find a spot in the river where you can throw your hook and not get tangled up with someone else’s line. And, once you do get your hook in the water, you find there are only small fish to catch because the bigger ones have been caught further up the river.
This is similar to the kind of problems I had with pay-per-click advertising on Google Adwords. Google is certainly a big stream with a lot of fish in it, but there are thousands-upon-thousands of advertisers fishing in it. The cost for your keywords that you want to use are high. It is very competitive. You also have to battle with your ad’s quality score on Google Adwords. It’s a struggle.
These are the reasons why I have chosen to fish in smaller streams where there are fewer anglers, but there are still a lot of fish to catch. It’s easier to snag an internet income opportunity. One of those streams that I fish in is called Adbrite. It’s an excellent platform to use for affiliate marketing.
Adbrite serve ads on more than 650,000,000 page views per day. They serve ads on eBay, AOL, Photobucket, MyLifeIsAverage, Facebook, and thousands of other sites. If you want to, you can even select the sites you want your ads to appear on for niche targeting. You can target your ads by location (US, UK, Japan, etc), by category (business, health and wellness, parenting, etc.), by by demographic info (gender and age), and by keywords. Adbrite has their own conversion tracking system that you can use and you can run text ads, banner ads, or full page ads.
The cost to run ads on Adbrite is much lower than Google Adwords. You specify what’s the maximum amount you want to pay and it can be as low as $.05/click. I have used keywords on Adbrite that I paid $.05 for that I use to pay $1.17 for on Google Adwords. You can also tell Adbrite what’s the maximum amount of money you want to spend per day.
Adbrite does not provide a quality score for your ad. So, you don’t get penalized like you do on Google Adwords. I never found the quality score that I got at Google Adwords to be of help. It only lowered my ads position or increased my cost.
So, if you have been fishing in that big river crowded with other anglers, you may want to try this smaller stream. There are still a lot of fish, and big ones too, that are waiting to be caught. Take a look at Adbrite and give it a try! I bet you’ll catch an internet income opportunity.
Internet Income Opportunity – Tips On PPC Advertising
If you are trying to create an internet income opportunity by using pay-per-click advertising, below I have listed some tips and pointers that you might want to use. I hope these are useful for you in building a legitimate business opportunity. Here are those tips:
1. If you are using Google Adwords, try to always use your main keyword in the title of your ad and in your URL. Google Adwords will give every ad a quality score which effects how well your ad will place as well as the price of your ad. Google likes to see your main keyword in the title and the URL.
2. Quite often Google Adwords will tell you that your bid on your keyword is not high enough for your ad to place on page one. Be cautious about immediately changing your bidding. I have received these messages even though my ad showed an average placement of 3.2 – just about exactly where I wanted it. Remember, Google is also trying to make money and they will send you all sorts of marketing messages. Watch your ad and make changes to your bidding only if you really need to.
3. Did you know that you can add a word or phrase after your URL? For example, if your URL address is www.QuickWeightLoss-Diet.com, you could make it www.QuickWeightLoss-Diet/Fast. Google permits this and it can add an extra boost to your ad.
4. Most advertisers try to get their ads to place at the #1 spot. I prefer getting my ads to rank at the #3 to #4 spot. The ads that place highest get too many “tire kickers”. Besides, placement at the the #3 or #4 spot is still highly visible, costs less, and has paved my way for this internet income opportunity.
5. The ad that will jump out most to someone searching for a term is the one that has the same exact search term used in the title of the ad. You can accomplish this on Google Adwords by putting brackets around your title, followed by “keyword:ads suggeted title”. For example, here is the way I make my titles for Google Adwords – {keyword:Quick Weight Loss}. Now, if someone is searching for “Fast Weight Loss”, my ad would show with it’s title showing “Fast Weight Loss”. The only time my add would appear as “Quick Weight Loss” is if the search term is too long for my ad or if that was the same search term that they were looking for. Pretty neat,huh?!
6. Most advertisers are going to lose money when they first start PPC advertising. Eight-to-nine out of every 10 ads will be a failure. My suggestion to those starting out at PPC advertising is to start out slow with only two or three ads. I stop an ad when I have spent half of what I would have made if the product had sold. Yes, I look for at least a 2-to-1 return. Once I have found a successful ad, I keep that ad and I start another ad. After a while, I had 10 successful ads and I was still only adverting with 12 ads. I started out losing money, but now I am making money. Money that will keep coming in for a long time.
7. You can cut down on how long it takes to find successful ads by spying on your competitors. I used Google Cash Detective to do that and you can read my article on that by reading PPC Is A Legitimate Business Opportunity. It’s a quick way to find an internet income opportunity.
8. Do pay-per-click advertising on search engines other than Google, Yahoo, or Bing. Yes, these are the big boys and they do get the most traffic. But, there are lots of other search engines and they also get a lot of traffic. The one I like most is 7Search.com and you can read my article Choose The Right Search Engine For Your Internet Income Opportunity to find out why.
9. Many ads that are successful on one search engine will also be successful on other search engines. But, not always. Every search engine has a slightly different set of unique users. For example, if you are promoting a product that would be most valuable to another business, Google Adwords would be the best place to market that product. Or, if what you are advertising is more family related or female related, Yahoo would be the best search engine. If you take a successful ad and start promoting it on another search engine, watch it closely.
Pay-per-click advertising can be tricky, but it is a huge market. Most people that are doing internet marketing try PPC and fail. Most jump in too quickly and lose a lot of money. Take my advice and go at it slowly. Don’t be surprised if you initially lose money. Find successful ads and build upon them. Eventually, you will create an internet income opportunity with a long lasting stream of income.
Home Work Business Opportunities the Easy Way
Good home work business opportunities can be found by using Google Adsense. If you have a website or a blog and you are not using Google Adsense, you are letting coins drop between your fingers. Google Adsense is an easy internet income opportunity.
What is Google Adsense? Google Adsense allows Google to place targeted ads on publisher’s websites. Any size of website may qualify for Google adsense. The only thing that a publisher of a website has to do to qualify for Google Adsense is to comply with Google’s program policies and eligibility criteria and complete an online application. That’s it.
After submitting an application, a Google employee will review tha aplication and will provide an answer within one week. If approved, Google generates a HTML code that has to be entered into the website. After that is done, ads will start appearing on the website. If a visitor to the website clicks on one of these ads, the website’s owner receives a commission. KaChing…money earned!
Commissions are paid after the total exceeds $100. They are paid out once per month and are made in the month following the date your commissions totaled $100. For example, if on November 10th your commissions totaled $100 or more, Google will send you a check before the end of December.
One of the things that the HTML code does that Google issued and requested the publisher to enter on his website is that it helps Google’s spider better understand what the website is about. That way, Google can do a better job at targeting its’ adds. If the website is about trout fishing, all of the adds will be related to trout fishing.
The publisher can also decide where on the website the ads appear and also the size of the ads. The publisher may want the ads to only appear width-wize across either the top or bottom of the website. Or, he may want them going up-and-down on the left or right hand side of the page. The publisher makes these decisions.
So, if you have any type of website and have not signed up for Google Adsense, give it some serious thought. Some publishers don’t like the way the ads look on their website and others believe it detracts the attention of the visitors. But, Google Adsense can add some serious profits to what may be a low profit website. Think about adding Google Adsense to your list of home work business opportunities.