PPC Is A Legitimate Business Opportunity
Pay-per-click advertising is a legitimate business opportunity with a huge income potential. For those that don’t know what PPC advertising is, it is the placement of ads on an internet search engine and the person that places that ad is trying to sell a product, service, or generate a lead. A successful advertiser can make a lot of money. But, there is a “KEY” to being successful which I will explain furthur below.
What is really nice about this type of business is that you don’t even have to own the product. You don’t even have to possess or even see the product. There are thousands of merchants that will pay a commission to someone else if they will market and sell their products and services. The person who does market and sell these products is called an affiliate and the business they are in is called affiliate marketing.
Where do affiliates find products to sell? One huge marketplace is called Clickbank. Clickbank is an affiliate program network that acts as a middle-man between the owners of products and the affiliate. Clickbank has thousands of products to sell, pays 50% or higher in commissions, and is free to join. Anybody can sell products from the Clickbank network.
Now that an affiliate has a product to sell, where and how do they sell these products? Two major places to sell these products are on the Google and Yahoo search engines. Did you know that over 293 million people visit the Google search engine each day? These markets are enormous! And, how do you sell on these search engines? The most popular way is by pay-per-click advertising.
In pay-per-click advertising, an affiliate places an ad on the search engine and those ads appear when someone is searching on that engine. These ads generally appear at the top and right-hand side of the page. If someone clicks on that ad, they are taken to either the affiliates landing page or a landing page provided by the owner of the product or service being sold. When on these landing pages, the person doing the search has an opportunity to purchase the product or service.
The catch to this type of advertising by an affiliate is the cost for that pay-per-click. Every time someone clicks on an affiliates ad, the affiliate is charged a predetermined price for that click. The affiliate needs to negotiate with the search engine to try to get a cost for that click that is low enough so that in the long run the affiliate makes a profit. Not every click will lead to a sale.
Choosing the right product to sell is also important. Some products will sell faster than others. Some products have higher commissions.
The ad itself is important. The way an ad is written will heavily influence a sale. One single word can make a difference.
Landing pages are important. The landing page is where the affiliate is provided the opportunity to convince the visitor that they cannot live without the product or service being offered. Wording and visual presentation are vital.
So, what started out appearing as an easy legitimate business opportunity is actually a lot more complex. A lot of affiliates have found that out. Many affiliates have lost a lot of money in pay-per-click adverting. If you visit a lot of the forums on internet marketing, you will find many have lost their shirt-tails in pay-per-click advertising. But, a lot of money has also been made. Let me show you how I found out how to do it.
I had given up on pay-per-click advertising. I tried advertising on Google and lost a lot of money. I tried advertising on Yahoo and Bing! and I lost money. Oh, I sold some products and at one point I had even made a little profit. But, a few days later that profit was gone and I was losing money, again. So, I gave up on PPC. That is, until I found the “KEY” to this type of advertising.
The “KEY” that I am talking about is some sophisticated software called the Google Cash Detective. This software sends it’s own spiders into the Google search engine several times a day and records all of the affiliate ads. It records the ad, the landing page for that ad, the product being sold, the ranking of that ad in Google’s search engine, how long that ad has been running, all of the keywords that belong to that ad, and an estimate of the cost for those keywords. It keeps a historical record of all of this information. This is all of the vital information that you need in order to create a successful legitimate business opportunity.
To use the Google Cash Detective, you input any keyword that you want to check out and the software will provide you a listing of the ads that are using that keyword in Google. The ads are displayed so that you can see all of the information that it has been recording. By noting how long an ad using a specific keyword has been running, you can almost determine for certain if the ad’s owner is making money!
For example, take the keyword “quick weight loss tips”. Google estimates that this keyword gets 12,100 searches per month and that the average cost for that keyword is $2.11/click. If you found an ad that was using that keyword and that ad had been found on Google for 181 of the last 185 days and that it was last seen yesterday, wouldn’t you assume that ad and keyword were successful? Sure you would! After all, you couldn’t afford to run that ad unless it was successful (by the way, I found that ad while writing this article!).
Once you have found a successful ad, check out all of the keywords, the product or service, and the landing page. Find out if you can also sell this same product. If you can, you can now clone, copy, or modify this ad using the same keywords. That way, you can be profitable immediately. No more trial and error.
Is the Google Cash Detective inexpensive? I guess that’s determined by how you define the word “inexpensive”. I pay about $3.30/day to use the software, but I am making much more than that with the profitable campaigns that I have been able to create. Much more than that!
I have two links for you to check out if your interested in this software. Check this link, Google Cash Detective Bonus’s, to find the other wonderful software you get by signing up. And, check this link, Google Cash Detective Training, to see additional video training on the Google Cash Detective.
I have now become successful at PPC advertising using the Google Cash Detective. I could not have done it without it. I believe if others would use it, a lot more affiliates would find a successful legitimate business opportunity.
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- Home Work Business Opportunities | Affiliate Marketing
- Use 7Search For A Legitimate Business Opportunity In Pay-Per-Click Advertising
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